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Jeremy is a pioneer in loyalty marketing. Prior to AppCard he was CEO of Aimia (TSX: AIM) where he led a dramatic turnaround across several loyalty-related businesses. His extensive industry experience includes six years as founding CEO at Premier Loyalty & Marketing, where he created the world’s first airline loyalty business to attract capital from a strategic investor. Jeremy has also served as an Operating Partner in the loyalty sector with Advent International. He has served on a number of boards including Aimia, Premier Loyalty & Marketing, LifeMiles, Fidelity Marketing and BIG Loyalty Sdn Bhd. Jeremy has an MBA from INSEAD and graduated summa cum laude from Brigham Young University.