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Karolina Alas is a seasoned marketing professional with extensive experience in account direction and integrated campaign management. Currently serving as Group Account Director at Apparent since January 2022, Karolina has successfully managed high-profile clients such as IBM and Tourism Australia. Prior roles include Senior Account Director at DDB, where Karolina played a pivotal role in developing a new agency business model, and Senior Account Director at CHE Proximity, delivering strategic campaigns for major brands like eBay and Amgen. With a background that spans various prominent agencies, including BETC and Saatchi & Saatchi, Karolina has consistently demonstrated expertise in enhancing brand strategies and optimizing campaign processes. Academic credentials include a BA Honours in Advertising and Branding Communications from the University for the Creative Arts and a short course in Creative Writing from the University of Sydney.