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Armando López is a seasoned professional in data analytics and digital marketing, currently serving as a Senior Data Analytics Consultant at APOYO Comunicación since February 2019. With prior experience as a Digital Analytics Coordinator at TBWA Perú and a Senior Digital Analyst at SrBurns Perú, Armando has developed expertise in campaign performance measurement, funnel analysis, and the selection of relevant KPIs. Previous roles have included Digital Marketing Coordinator and SEO Analyst at Costamar Travel Group, where Armando implemented various digital marketing strategies and managed content quality across digital channels. Armando's background also features content management and production roles at GRUPORPP and alternatev.com, along with community management responsibilities at AGROVET MARKET S.A. and CPN Noticias. Armando holds multiple specializations in data science, artificial intelligence, and digital marketing, with a degree in Communication Sciences from Universidad de San Martín de Porres.