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Assi Rinnetmäki is a Communications Specialist at Oy Apotti Ab since May 2021 and has co-founded Sensotrend in August 2013. Previous roles include Communications Designer at Taidetestaajat - Konsttestarna from September 2018 to May 2021, Communications Officer at Nokian kaupunki from April 2018 to September 2018, and Communications Manager at the Finnish Student Health Service from April 2016 to February 2018, where Assi also held positions as Communications Assistant and Acting Communications Manager. Additional experience includes part-time Communications Coordinator at FinnMedi Oy / Health HUB from September 2015 to December 2016 and PR Officer at the Vaccine Research Center, University of Tampere from 2006 to 2012. Assi's education includes a Master of Arts in Humanities from the University of Tampere and further training at Tampere Adult Education Center and Protomo Startup Coaching.