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Joe Varrasso is an accomplished professional with extensive experience in the mixed reality and digital health sectors. Currently serving as Regional Director & Strategic Partnerships at apoQlar medical and CEO & Founder of Kiedimi, Joe also engages with Fracture Reality as a New Business Development professional and provides strategic advice to Strolll, a digital health startup. Joe is a founding member of The Holomedicine Association and has served as a mentor for Microsoft for Startups. Prior career highlights include leading HoloLens sales initiatives at Microsoft, where Joe built the EMEA Partner Ecosystem and developed healthcare use cases for the NHS. Joe's earlier roles at Telstra and Oakton focused on business development in telecommunications and enterprise solutions. Joe holds a Bachelor of Science in Computers and Psychology from the University of Melbourne.