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Sofia Gerholm is an experienced brand manager and photo/film editor currently working at Apollo, part of DER Touristik, since March 2022, and has been a photo and film editor for Apollo Travel Group since January 2018. At Apollo, Sofia is responsible for driving and producing campaign and content photography, managing hotel and destination images, and providing material for the Nordic market across various digital platforms. Previously, Sofia worked at Aller Media AB from 2007 to 2017 in various roles including technical coordinator and designer, digital editor, and layout and production lead, focusing on magazine design, image processing, and digital strategy. Early professional experience includes positions with Bonnier Tidskrifter and as a photographer, complemented by education in journalism and photography across several institutions.