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Mette Pedersen is a Marketing Activation Manager at Apollo, part of the DERTOUR Group, since December 2007, where responsibilities include coordinating large exhibitions, campaign planning and execution across print and digital platforms, maintaining digital platforms, and reporting with Google Analytics. Additional skills encompass text editing, copywriting, continuous SEO optimization, and daily use of Photoshop and InDesign. Previously, Mette served as a Marketing Assistant at Kuoni Nordic/Apollo from August 2001 to December 2007, focusing on catalog production and web updates. Mette holds a 1-year HH degree from Niels Brock Business School and graduated as a linguistic student from Espergærde Gymnasium, with earlier education at Baunebjergskolen in Humlebæk.