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Emma Asplund is a seasoned CRM marketing professional with extensive experience in various industries. Currently serving as CRM Marketing Lead at Apollo since April 2022, Emma focuses on marketing and loyalty initiatives for existing customers, leveraging a team of Marketing Automation Specialists to automate processes and maintain high customer engagement. Previous roles include CRM Specialist at Stockholmsmässan, where Emma enhanced communication processes, and Plantagen, where strategic and operational CRM efforts were aimed at increasing customer loyalty. Emma's background also includes positions at companies such as Samsung Electronics Nordic and Etraveli, specializing in content production and online marketing strategies. Emma holds an educational background from prestigious institutions including Uppsala University and Berghs School of Communication.