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Sakshi Poptani is a seasoned professional in content marketing and strategy, currently serving as a Senior Executive at Apollo 24|7 since July 2024. Prior experience includes a role as a Content Writer at BeatO from May 2021 to July 2024, where Sakshi developed comprehensive content strategies, optimized SEO practices, and successfully enhanced click-through rates and marketing initiatives across various channels. Before BeatO, Sakshi held the position of Content Executive at TAGG, contributing to website content creation and influencer marketing campaigns, and improved e-commerce listings. Earlier roles include Content Executive at EazyDiner and Head of Content at The Social Media Influencers. Sakshi's educational background includes a Master of Arts in English Language and Literature from Delhi University and a Bachelor's degree from Indraprastha College for Women, complemented by a B2 certification in German Language and Literature from Max Mueller Bhavan.