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Beatrice Saellström Hegner is an accomplished SEO manager with a strong background in digital marketing and project management. Currently serving as the SEO Manager at apohem.se since April 2023, Beatrice was recognized as the winner of the Swedish SEO Prize 2023. Previously held the role of Global SEO Manager at Fenix Outdoor and SEO specialist positions at iProspect and OMD Sweden, contributing to diverse projects focused on organic traffic strategies. Prior experience includes serving as Project Manager in Digital Marketing at DIK, where responsibilities encompassed SEO, media purchasing, and content development. Beatrice has also held leadership roles, including Vice Chairman of the Board for Sveriges Ekonomföreningars Riksorganisation. Educational qualifications include a Bachelor's degree in Entrepreneurship, Innovation, and Markets from Södertörn University and a Project Management course from Berghs School of Communication.