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Siegfried Ertl serves as the Business Unit Director at AplusA since July 2019, leveraging extensive methodological and analytical expertise in quantitative and qualitative research to support clients strategically. Prior to this role, Siegfried worked as a contractor in Customer Insights at GSK, focusing on primary market research and forecasting for pipeline compounds. The career trajectory included positions such as Business Insights at Bristol-Myers Squibb, Brand Scientist at Branding Science, Sector Head for Healthcare at TNS Russia, NHWS Russia Lead at Kantar Health, and Account Director at Kantar Health, addressing client needs and establishing healthcare insights in various roles. Earlier career experience includes serving as Business Unit Director at TNS Healthcare and as Head of Market Research for Novartis in Europe. Siegfried holds a degree in Economy/BWL with a focus on Marketing and the Philosophy of Advertising from Ludwig-Maximilians-Universität München.