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Josh Li is the current Chief Business Officer at Apifiny. Prior to joining Apifiny, Josh was with Google for over 12 years, where they drove partnerships with some of Google's most strategic partners in the Entertainment & Media vertical - including Disney and Time Warner. Josh was also with RichFx for just over a year, where they served as VP of Operations / Professional Services. At RichFx, Josh managed three departments, negotiated complex strategic relationships, used Salesforce CRM for quarterly customer satisfaction surveys, led cross-functional teams in crafting product and service pricing strategy and future product / technology platforms, and developed up-sell, retention and loyalty strategies. Josh also implemented Lean Six Sigma tools and methodology projects across the company - resulting in an improvement in productivity by 25%.

Josh Li attended Harvard University for their BA in East Asian Studies and UCLA Anderson School of Management for their MBA in Enterpreneurship & Marketing. Josh also attended Hunter College High School.

They are on a team with Bob Morris - Chief Compliance Officer, James Farrell - Deputy General Counsel, and Amit Khandelwal - Head of Execution Services. Josh Li reports to Haohan Xu, CEO.