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Ian Carter is a seasoned marketing professional with extensive experience in brand and digital marketing. Currently serving as the Brand Marketing Manager at Apidura since January 2023, Ian previously held various roles at Specialized Bicycle Components from May 2015 to December 2022, including Digital Operations Lead and Digital Lead for the UK, where management of the brand's presence, eCommerce initiatives, and social media strategies were key responsibilities. Ian's earlier experience includes positions at Madison as Web Editor and Communications Officer, focusing on web content, digital marketing, and social media, as well as serving as Lead Audio QA at FreeStyleGames. Ian holds a BA in Theatre and Performance Studies from the University of Warwick, along with a solid educational foundation from The Sixth Form College in Farnborough and Sandhurst School.