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Joris Brabants has had a varied and successful career in the marketing and customer success industries. Joris began their career in 2006 as the Owner of Greenlife, where they were responsible for the company's operations. In 2010, they founded Belgian Telecom Solutions and began an Internship E-marketeer at PHOBOS Marketing & Design. After that, they worked as an Online Marketing Consultant at Netvlies and a Marketing Consultant at BuboBox. From 2012 to 2017, they worked as Online Marketing Manager at Xpenditure and Growth Marketing Manager at TravelPerk. In 2017, they began a Lecturer role at AP Hogeschool Antwerpen and an Outbound Strategy Consultant role at Zengrowth. Most recently, they have been working as Chief Marketing Officer, Head of Customer Success, and Head of Marketing at Apicbase since 2019.

Joris Brabants has an education history that includes a Bachelor's degree in Communication Management from AP Hogeschool Antwerpen from 2006 to 2008, a Bachelor's degree in Computer Science from Hogeschool Antwerpen from 2002 to 2005, and an Informaticabeheer degree in Network and System Administration/Administrator from Immaculata from 1997 to 2003. Joris also has several certifications, including a Scale-up Masterclass from Vlerick Business School obtained in August 2021, a Hubspot Inbound Certification from HubSpot obtained in October 2016, a Google Adwords Certified from Google obtained in August 2011, and a Google Analytics Certified from Google obtained in August 2011.