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Lori Bertelli is a seasoned marketing communications professional with extensive experience in the tech industry. Currently serving as the Director of Product Marketing and Communications at Apica since September 2024, Lori focuses on telemetry, data management, and active observability to assist companies in modernization efforts. Prior to this role, Lori worked as a Communications Consultant at StoryLabComms from October 2022 to September 2024, specializing in brand and executive growth through strategic content creation. Additionally, Lori held positions as Vice President of Communications at Era Software and Senior Vice President of Communications at Clarity in 2021. Lori earned a Bachelor's degree in English Language and Literature from Wichita State University and further pursued education at The University of Kansas.