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Wilhelmiina Ritala is an experienced professional in brand and product management, currently serving as the Brand & Product Group Manager at Apetit Oyj since October 2022. Prior to this role, Wilhelmiina had a decade-long tenure at Kesko - K-Group, where positions included Marketing Production Manager, Marketing Producer, Consumer Service Manager and Team Leader, and Consumer Service Specialist, with a focus on omnichannel marketing for brands such as Pirkka and K-Menu. Additionally, earlier roles encompassed responsibilities in product quality management, consumer feedback processing, and product development. Wilhelmiina holds a Master's Degree in Home Economics from the University of Helsinki and has pursued minor studies in Marketing at Aalto University.