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Tara O'Brien has a diverse work experience starting from 2010. Tara worked as a Marketing Manager at aparto Student from January 2020 to June 2021 and then became the Head of Marketing for the UK & Ireland region until January 2024. Tara is currently working as the Head of Marketing for Europe at the same company. Before aparto Student, they worked as a PR & Marketing Manager at Carter Beauty Cosmetics from January 2019 to December 2019. Prior to that, they were a PR & Marketing Manager at BESTSELLER from August 2012 to January 2019, where they managed marketing budgets and executed strategies for multiple brands. Tara also has experience as a PR Executive at The White Door, a Front of House representative at Residence Private Members Club, and a Personal Assistant at Presence PR and Invoke PR and Events. Tara O'Brien holds a Master's degree in Public Relations from DIT, where they completed their thesis on the adoption of new digital technologies by PR practitioners in Ireland. Additionally, they served as the PR & Communications officer for Cabinteely Gospel Group from January 2008 to August 2010, gaining experience in their field of interest.

Tara O'Brien completed their education with a Diploma in Digital Marketing from Irish Times Training in 2019. Prior to that, they obtained a Master's degree in Public Relations from Technological University Dublin in 2010. Tara also holds an undergraduate degree in Business Studies and Arts Management from Dún Laoghaire Institute of Art, Design and Technology, which they completed in 2009. Tara completed their secondary education at Muckross Park College in Donnybrook between 1999 and 2005.