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Yu Rong is an experienced media analyst currently at APartnership, specializing in campaign optimization and analysis across various digital media channels since May 2022. Previously, Yu Rong worked as a digital marketing associate at J.ING, managing paid media campaigns to enhance traffic and sales. Prior roles include a digital marketing specialist at Aim Data, LLC, focusing on automotive clients, and participation in marketing analytics projects at the University of Rochester Medical Center and Simon Business School. Yu Rong holds a Master of Science in Marketing Analytics from the University of Rochester - Simon Business School and a Bachelor of Arts in Portuguese Language and Literature from the University of International Business and Economics.