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Lu Liu is an accomplished marketing and procurement professional with extensive experience in integrated media strategy and account coordination. Currently serving as an Account Coordinator at APartnership since May 2023, Lu previously worked at WITHIN as an Integrated Media Strategist, managing a $7MM annual budget for clients in the fashion and entertainment sectors. Lu's background includes significant achievements as a Procurement Specialist at Jufeng Commercial and Trading Co., Ltd, overseeing an average annual purchasing value of $1 million and establishing long-term partnerships with international companies. Additional experience encompasses collaboration with Converse on targeting younger demographics through marketing insights, as well as consulting and data analysis work during an internship at Deloitte China. Lu holds a Master's degree in Integrated Marketing from New York University and a Bachelor's degree in Computer Science from Syracuse University.