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Matthew Hunt has an extensive background in software engineering and development, starting their career at GB Group as a C/C++ Software Developer. Matthew later moved to Sony Ericsson, where Matthew held various technical and management positions, working closely with key partners and software suppliers. Currently, Matthew is the Managing Director and Chief Performance Officer at Apadmi, overseeing the support and optimization of digital products for clients. Matthew has also held roles at pro-manchester, a business development organization, where Matthew focused on healthcare initiatives. Matthew holds a degree in Software Engineering from The Manchester Metropolitan University.