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Poonlap Wongkumchang currently serves as Vice President of Business Development and Sales Strategy at AP (Thailand) Public Company Limited since January 2024. Prior to this role, Poonlap held the position of Senior Specialist for Digital Business Transformation at King Power, focusing on marketing platform optimization. Additionally, experience includes serving as Digital Marketing Director and overseeing digital marketing strategies at AP (Thailand), as well as holding marketing management roles at Central Pattana Public Company Limited, GMM Grammy PLC, and DTAC. Poonlap's career began at SCG, where responsibilities spanned strategic implementation and sales marketing. Poonlap holds a Master of Science in Marketing from Chulalongkorn University and a Bachelor of Economics from Thammasat University.