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Geoff Murdoch has had a long and diverse career in the food industry, starting as a Meat Inspector for the New Zealand Ministry of Agriculture & Fisheries before moving on to various roles in marketing, sales, and procurement. Geoff has experience in managing transport, processing, and marketing of hides and skins to international markets, as well as working closely with growers and packers to improve product quality. Geoff has also worked in roles focused on quality auditing and customer claim resolution in the European fruit business.