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Astrud is responsible for the continued growth and development of New Zealand's leading financial services brand. Her portfolio includes all brand, advertising, marketing and sponsorship activities across ANZ New Zealand's business. She is also responsible for creating strategic competitive advantage from data through the development and deployment of customer insights, delivering better decisions through analytics and ensuring data is well governed.

Astrud has held various marketing and data roles at ANZ. Prior to her time at ANZ she worked in a variety of roles in financial services and advertising in New Zealand and the United Kingdom.

She has a Masters in Marketing Management from Otago University.