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Jyoti Mandal

Senior Brand Marketing Manager at Anuschka

Jyoti Mandal has over 12 years of work experience in the field of brand marketing. In 2022, they began working as Senior Brand Marketing Manager for ANUSCHKA by The Basu Group, Inc. In 2021, they worked as Brand and Business Consultant for Bellissa International. In 2019, they were a Brand Manager for Simbhaoli Sugars Limited. From 2017-2021, they were a Brand Manager for TruMilk, where they were responsible for planning and implementation of marketing & communication activities, media planning & negotiations, and celebrity management. From 2016-2017, they were a Marketing and Communications Manager for Intex Technologies (India) Ltd., where they managed ATL, BTL, and Digital Marketing activities. From 2014-2016, they were a Brand Manager/ Trade Marketing Manager for Kristal Spirits India Pvt. Ltd., where they promoted the brand through various channels of BTL marketing and collaborated with the sales team for promotional activities. From 2011-2014, they were a Brand Officer for Grasim Industries Ltd., Aditya Birla Group, where they handled BTL marketing activities in Northern & Eastern India. Finally, from 2009-2011, they were an Asst Manager (Marketing & Promotion) for SR Foils and Tissue Ltd., where they planned, organized, and implemented marketing communication activities, media planning & negotiations, and product development.

Jyoti Mandal's education history includes a Bachelor's Degree in Geography from Delhi University, from 2002 to 2005. Jyoti then obtained a Higher Secondary from Kendriya Vidyalaya in 2001-2002. In 2006-2008, they earned a PGDBM from the Indian Institute of Planning and Management and an MBA from IMI, Belgium, both in the field of Marketing/Marketing Management, General.

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