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Karel Andika Winarso is an experienced marketing professional specializing in digital transformation and growth strategies within the healthcare and digital marketing sectors. Currently serving as the Marketing & Content Lead at Anugrah Argon Medica and as Marketing Lead at GUE Ecosystem, Karel focuses on empowering patients and healthcare workers while delivering user-centric solutions. Karel also holds the position of Growth Manager at ampm, providing data-driven digital marketing strategies. Previous roles include Group CRM Manager at Bank Mega, Senior Digital Marketing Specialist at IDN Media, and various positions at OLX Group, where responsibilities ranged from performance marketing to customer service and ad analysis. Karel possesses advanced education in Strategic Marketing Communication and Business Management from BINUS University.