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Michaela Eng is currently working as an Insight Strategist at Antrop. Previously, Michaela held positions such as Head of Insight at Wavemaker Sweden, Analytics and Insight Manager, Digital Analyst & Data Strategist at Bonnier Tidskrifter, and Media Analyst at Unibail-Rodamco. Michaela has experience in analyzing consumer behavior, developing insights, and implementing strategies to improve services and products. Michaela holds a Master's Degree in Digital Media Management from Hyper Island and a Bachelor's Degree in Business Administration and Management from Lund University.