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Lydia Zhu is an accomplished marketing executive with extensive experience in the sports and apparel industry. Currently serving as CMO at Anta Sports since December 2018, Lydia has also held significant positions such as Head of Marketing at Under Armour Greater China and Puma China. Prior to these roles, Lydia was Vice President of Brand Management at 361 Sport and contributed to brand marketing at adidas China for over a decade. Academic credentials include a Master of Executive MBA from China Europe International Business School, along with studies at Shanghai Jiao Tong University.