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Simon has played a role in some of the most iconic and impactful work in the industry, receiving numerous accolades with global clients including Nike, Google, Sony, Volkswagen, Diageo, Marriott, Diesel and Deutsche Telecom.

Starting his career marketing Eastern European cars to previously unenlightened English car buyers – and having developed an encyclopedic knowledge of engines – he decided it was time to try out the agency side. At Fallon in London he got the chance to work on all kinds of interesting initiatives, from selling high-definition televisions to maximizing brand sponsorships of James Bond and the Champions League for Sony.

The client side came knocking again some years later and Simon joined Nike in the UK, to run Brand Communications (advertising, digital and media) for football, athletic training and iD, developing their early forays into social media and gaming.

After his time in the UK, he decided to explore the world a bit and came over to Anomaly to run a number of client businesses out of the New York office; from Renaissance Hotels to Google to Captain Morgan to Umbro. Simon also spent time heading up the Account Management department at the office, which was comprised of over 45 people.

After spending over four years at Anomaly New York, Simon moved to Amsterdam to be Managing Director of the office. And after spending a couple years in Amsterdam, Simon relocated to Berlin in 2017 to open the newest office in the Anomaly family.