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Natasha has been at the forefront of introducing brand strategy into the world of innovation helping clients re-imagine white space business opportunities.

Prior to Anomaly, Natasha was a Partner and Strategic Director at Redscout, an Innovation Consultancy, where she led the strategic development of new business ideas, brands and products across diverse clients such as Johnson & Johnson, PepsiCo and Diageo among others.

Prior to Redscout, Natasha served as part of the senior Strategic Planning team at Kirshenbaum Bond, working on marketing and communications strategy for brands including Edward Jones, Meow Mix, and Equal. In addition, she has global brand strategy experience on everything from Heinz to JP Morgan. Natasha holds first-class honors from Oxford University, and a Masters in Media and Communications.