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Trent McLaren is an accomplished professional in the SaaS consultancy and accounting industry, currently serving as the Founder and Creative Director of Journey, a global consulting firm focused on helping SaaS companies scale revenue and enhance their brand. As Chief Executive Officer of From the Trenches, Trent oversees operations and community growth for over 2500 engaged members. In addition, Trent acts as a Strategic Advisor for Annature, aiming to escalate business revenue and brand awareness, and previously held senior roles at Weel, TOA Global, Ignition, Intuit, eWAY, and General Pants Group, cultivating strategic partnerships and driving growth within the accounting sector. Trent holds an MBA from the Australian Institute of Business and various marketing qualifications, showcasing a strong educational foundation in business administration and marketing.