Harshita Srivastava

Analyst - Media Services at Annalect

Harshita Srivastava has a diverse work experience spanning several years. Harshita started their career as a Process Associate at SandMartin - Outsourcing Experts in November 2016. In this role, they were responsible for analyzing health insurance claims, checking parameters, and maintaining data management.

In July 2018, Harshita joined AdsDolfin as an Affiliate Manager. Here, they worked closely with publishers and advertisers to market and sell advertising campaigns using the CPI/CPA model. Harshita managed relationships, sourced new affiliate opportunities, and delivered progress reports for all affiliate partners.

From November 2019 to June 2021, Harshita worked as an Ad Quality Consultant in Ad Operations at PubMatic. Harshita collaborated with third-party tools to handle malware issues and analyzed data to identify and solve problems with publishers. Harshita also played a role in implementing solutions and improving processes.

Currently, Harshita is employed by Annalect as an Analyst - Media Services starting from July 2021. Harshita'sresponsibilities in this role include training on placement creation, pixel implementation, and campaign trafficking in CM 360 / DoubleClick Campaign Manager. Harshita is also involved in social media analytics for reporting on platforms like Facebook and LinkedIn.

Overall, Harshita's work experience showcases their expertise in claims analysis, affiliate management, ad operations, and media services.

Harshita Srivastava obtained a Bachelor's degree in Business Administration and Management, General from Amity University, where they studied from 2009 to 2012. In addition to their degree, they have also obtained several certifications. In February 2021, they received the Google Ads Display Certification from Google Ads. The same month, they also obtained the MediaMath Academy | Programmatic Certification from MediaMath. In March 2021, Harshita obtained the Google Ads Search Certification and the Google Ads Video Certification, both from Google.

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