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Kelly Cross has a comprehensive background in ecommerce merchandising and sales/event planning, with experience in companies such as ANINE BING, Fabletics, Laurel & Wolf, Bed Bath & Beyond, Hammacher Schlemmer, Bayfront Convention Center, and Gilt Groupe, Inc. With a Bachelor's degree in Merchandising Management from the Fashion Institute of Technology, Kelly excels in managing content curation, seasonal relevancy, product messaging, and site functionality to drive incremental growth and improve the online retail experience. Kelly also has a proven track record of successfully driving engagement, conversion, visits, and revenue through strategic merchandising initiatives.