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John A. is an experienced professional in strategic management and marketing, currently serving as the Head of Strategy at Animal Friends since October 2022. Prior roles include Commercial Strategy Manager at Simplyhealth from October 2015 to August 2022, where responsibilities encompassed strategy development and market analysis. John A. also held the position of Strategy & Insight Manager at Aviva from December 2005 to October 2015, and E-Commerce Marketing Manager at Friends Provident from January 1998 to November 2005, focusing on B2B website marketing. Academic qualifications include an MA in Marketing Management from Solent University and a BA (Hons) in Business Studies from Oxford Brookes University.