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Helena Bäcklund has a diverse and extensive work experience spanning various roles and industries. Helena currently holds a position as a Senior Account Director at Animal, starting in 2022. Prior to this, Helena worked at Klarna as a Marketing Manager from March 2021 to October 2022. In this role, they drove co-marketing growth initiatives for partners and served as a Competence Lead for marketeers in Sweden and Finland.

Before Klarna, Helena served as an Account Director at River, The Agency from November 2014 to August 2020. Helena was responsible for creating comprehensive campaigns and experiences for clients such as Stora Enso, Mazda, Danone, and Klarna. Additionally, Helena was part of the management team at River.

In 2013, Helena worked as an Account Manager at OPACITY, where they led various digital projects for clients including Coca-Cola, Philips, and Chiquita. Prior to that, they worked as a Project Manager at Elephas Talk AB, managing commercial, event, photoshoot, and set design projects. Helena started their career as a Junior Production Manager at Fältman & Malmén in 2012.

Helena also gained valuable experience in the retail industry, serving as an Assistant Store Manager at United Colors of Benetton in 2008 and as a Store Manager at Boutique Monroe from September 2007 to January 2008. Helena also worked as a Division Manager at Esprit from August 2006 to September 2007.

Helena Bäcklund's education history begins in 2007 when they attended the Berghs School of Communication for a "60 hp" degree in Communication. Helena continued their studies at Edith Cowan University from 2008 to 2009, focusing on PR & advertising. After that, Bäcklund pursued a Bachelor's degree in Medievetarprogrammet at Södertörn University from 2009 to 2012.