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Myriam Cohen

Growth Marketing at Anima

Myriam Cohen is currently the Head of Growth at Anima. Myriam has also held positions as the Director of User Acquisition at vcita, the PPC manager at Outbrain, and the Performance Marketing Associate at SimilarWeb. Myriam has also been self-employed as an online affiliate and has worked as an online campaign manager at Wix.com.

Myriam has extensive experience in growth marketing and strategy, managing SEO, paid activities, BI attribution, monitoring and optimizing online presence, funnel optimization, and more. Myriam is skilled in bringing advertisers to self-serve platforms, Search and Display, user acquisition management, landing page creation and optimization, funnel analysis, web analytics, AB testing, and marketing growth strategy.

Myriam Cohen holds a Bachelor degree in International Trade from Université Jean Moulin Lyon III, a Master in International Business from Université Jean Moulin Lyon III (partenariat IAE et Faculté des Langues), and a Master in Comercio Internacional from Universidad de Zaragoza. Myriam also holds a Bachelor in Business Administration from University of Wolverhampton. Myriam Cohen is certified by Quantcast in Real-time Advertising Fundamentals and by Google in Google Adwords Certification.

Myriam Cohen works with Andrey Krimer - Performance Marketing Manager, Noy Gamliel - Marketing Designer & Illustrator, and Natalie Ben Shaul - Content Marketing. Myriam Cohen reports to Hadas Avrech, VP Marketing.


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