Andrew Smith has a diverse work experience in the field of marketing and brand strategy. Andrew is currently working as the Senior Director of Brand at Vinted, a position they started in April 2023. Prior to this, they founded their own company called /MAS (Marketing Art & Science) in January 2023. Andrew also served as the Advising Chief Marketing Officer at Angell in 2023. In 2022, Andrew worked as the Chief Marketing Officer (a.i.) at arive.
Before that, Andrew held the position of Chief Marketing Officer at VanMoof from February 2021 to February 2022. Here, they led a team of 50+ marketing experts and was responsible for global marketing strategy and execution.
Andrew also gained valuable experience at Booking.com, where they had various roles. Andrew started as the Director of Global Marketing Communications in June 2014 and later became the Director of Brand Strategy in June 2019. In these roles, they led teams responsible for brand planning, marketing communications, and global advertising campaigns.
Earlier in their career, Andrew worked at 180 Amsterdam as the Head of Account Management and later as the Head of Strategy and Account Management/Riot. Andrew also worked at Saatchi & Saatchi as the SVP, Director of Interactive and Foote, Cone & Belding as the SVP, Director of Client Services in Beijing.
Overall, Andrew Smith has extensive experience in marketing and brand strategy, leading teams and driving successful campaigns for various companies.
Andrew Smith attended Boston University from 1989 to 1993, where they received a Bachelor of Arts degree in Economics. Andrew then pursued further education at Columbia Business School from 2001 to 2003, earning a Master of Business Administration degree with a focus on Marketing, Finance, and Strategy.
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