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Luis Mongua is a seasoned professional in digital marketing and media strategy, currently serving as a Paid Media & Digital Platform Specialist at Andromeda Ventures since April 2023. In this role, Luis focuses on planning, executing, and optimizing communication flows and paid advertising campaigns, with a strong emphasis on market segmentation and budget management for effective digital lead generation and retention. Previously, at ARS DDB from May 2021 to April 2023, Luis contributed to the strategic and creative development of campaigns across traditional and digital media. Luis began the career at Analiticom, where responsibilities included data analysis for leading B2B and B2C brands and the execution of paid advertising campaigns across multiple platforms. Luis holds a degree in Sociology from UCAB - Universidad Católica Andrés Bello, completed in 2018.