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Kristen B. is a seasoned professional in consumer insights and product innovation, currently serving as Owner and Co-Founder of Harris Beach Spirits since July 2022 and as Consumer Insights and Innovation Manager at Andrew Peller Limited since December 2021. Prior experience includes roles in consumer marketing, insights, and strategy at Keurig Dr Pepper Inc. and leadership in sensory and consumer analysis at Andrew Peller Limited, focusing on wine quality and consumer preferences. Kristen's career began with research at Vineland Research and Innovation Centre, aiding the horticultural sector in developing consumer-driven strategies. Kristen holds a Master of Science degree from the University of Guelph and a Bachelor of Science (Hons.) in Biological Sciences from Brock University, along with ongoing education in wine and spirits.