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Kiah Simpson is a seasoned marketing professional with extensive experience in performance marketing across various industries. Currently serving as a Senior Performance Marketing Manager at Ancestry since December 2022, Kiah focuses on non-English speaking markets, particularly in Western Europe and Mexico, collaborating with local teams and agencies to drive performance in multiple digital channels. Previous roles include International Account Director at Wavemaker for Tiffany & Co. EMEA, Performance Marketing Manager at AMARA Living Ltd., and Independent Consultant specializing in PPC and paid social. Kiah has also contributed as a Performance Marketing Consultant for various companies and held positions in leading agencies such as Merkle | Periscopix and Essence. Educational qualifications include a Bachelor of Arts in Political Science, Philosophy, and Economics from the University of Cape Town.