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Benilda (Bendee) A. is a seasoned marketing professional with extensive experience in customer relationship marketing, brand management, and retention strategies across various industries. Currently serving as the Global Head of Customer Relationship Marketing at Ancestry since April 2023, Benilda previously held advisory roles and leadership positions at organizations including Small Business and Non-profits, Alchemee, LegalZoom, and Beachbody. With a solid background in leveraging data-driven marketing strategies, Benilda has consistently achieved significant growth and operational efficiencies. Educational credentials include an MBA in Marketing and Organizational Behavior from Northwestern University’s Kellogg School of Management and a BA in Communication Studies with a Business Specialization from UCLA.