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Darren Craddock is a seasoned professional with extensive experience in strategic planning, commercial leadership, product development, and financial analysis. Darren has held key roles at companies like Aviva, Anaplan, and Harewood Consulting Services Ltd. Darren's background includes leading teams in pricing, underwriting, and strategic analysis, along with driving transformational change and optimizing business strategies. Darren's educational background includes a degree in Accounting and Finance from Solent University.