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Jelena Zeljkovic is an experienced professional with a diverse background in e-commerce and brand management. Currently serving as the Head of Business Unit at Ananas E-commerce since June 2023, Jelena previously held the position of Brand Manager at Dexy Co from January 2014 to July 2023, overseeing notable brands such as Maxi Cosi, Joolz, and Bugaboo. Prior to that, Jelena worked at Keprom Group as a Category Manager and Sales Manager from September 2005 to September 2013, and began the career as a Sales Agent at Keprom d.o.o. from September 2002 to September 2005, where the role included managing a retail store.