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Stephen Lane is an accomplished professional with extensive experience in marketing analytics, management consulting, and real estate entrepreneurship. Currently serving as Managing Director, UK at Analytic Edge since November 2020, Stephen focuses on utilizing AI-powered solutions to enhance marketing ROI. Stephen has held various significant roles including Director International Merchant Advisory at Mastercard Advisors, where strategic data-driven decisions accelerated growth, and Senior Consultant positions at IRI and Accuris, emphasizing marketing effectiveness and optimization. Stephen's career also includes impactful contributions at Vision Capital and Unilever, where leadership in promotional strategies and marketing management drove commercial success. A graduate of the University of Cape Town with a BSc and holder of executive programs in Artificial Intelligence and Financial Technology from Saïd Business School, University of Oxford, Stephen combines a strong educational background with a proven track record of delivering profitable growth strategies across multiple industries.