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Michael has been supervising database builds, analyzing and improving business results, guiding statistical modeling, and delivering business strategy based on quantitative insight for over 20 years. His client experience encompasses the software, telecom, travel, publishing, retail, dot-com, and financial services industries. Michael is as comfortable performing a strategic circulation analysis for London’s Financial Times as he is building next-cruise predictive models for Royal Caribbean or teasing apart the contributions Facebook ad campaigns make to app installs for application development firms. Michael has improved results for Analysis Factory clients through developing effective customer segmentation strategies, implementing revenue optimization programs, and acting as the bridge between line groups and Information Systems.