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William Roddes serves as the Regional Managing Director and East Asia Sales Manager at Analog Way, a position held since March 2008. Under William Roddes' leadership, the APAC subsidiary achieved record sales in 2016, marking the highest performance in nearly 20 years. William Roddes successfully doubled APAC sales turnovers within three years and quadrupled sales within six years. Prior to this role, William Roddes worked as the Chief Representative for a confidential company from 2005 to 2008, where responsibilities included establishing and managing a Representative Office in China, focusing on the East Asia markets of Greater China, Japan, and Korea.