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Wing Firmanperkasa W has an extensive work experience in various companies and roles. Wing started their career in 2012 as a Brand & E-Marketing Associate at Nutrifood, where they played a crucial role in repositioning the L-Men brand. In 2013, they joined BAT as a Senior Brand Manager, working on projects related to Star Mild, Lucky Strike Mild, and Club Mild. Wing then moved to JTI in 2016, where they held positions such as Brand Manager for Camel in Indonesia and Global Brand Manager for Camel in Switzerland. In 2021, they joined Gojek as Global Head of Marketing - Transport 4W and later took on roles as Global Head of Brand Marketing - Transport Business and Head of Marketing Communication - Transport Business (Indonesia). Currently, they serve as the Chief Executive Officer of ANAKBRAND, a marketing agency focused on branding, marketing campaigns, digital, and social media works.

Wing Firmanperkasa W pursued their Bachelor of Science degree in Industrial Engineering from Telkom University from 2008 to 2012. Later, they enrolled at Binus Business School from 2013 to 2014 and completed their Master's degree in Management (MM) with a focus on Strategic Marketing.