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Carlos Santiago is a seasoned executive with extensive experience in multicultural marketing and strategic consultancy. As CEO and Chief Strategist of Santiago Solutions Group since 2001, Carlos has emphasized P&L management and econometric research to assist clients in identifying market opportunities and enhancing growth strategies across diverse demographics. Co-founding the ANA AIMM demonstrates Carlos's commitment to diversity and inclusion in marketing, establishing influential standards like the CIIMâ„¢. Previous roles include leadership positions at EthnicGrocer.com, Verizon, AT&T, and Anheuser-Busch Companies, where Carlos built successful marketing initiatives and business units targeting diverse consumer segments. Carlos holds an MBA in Strategy & Marketing from Washington University in St. Louis - Olin Business School.