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Vijikkumar A is a seasoned digital marketing professional with over a decade of experience in driving online lead generation and optimizing marketing initiatives for B2B and B2C sectors. Currently serving as the Digital Marketing Manager at AmZetta Technologies since July 2019, Vijikkumar has demonstrated expertise in crafting impactful campaigns, conducting competitive analysis, and maximizing ROI through various digital tools. Prior roles include Digital Marketing Leader and Associate SEO Analyst at AMI India, where extensive experience in SEO, SEM, social media marketing, and web analytics was gained. Early career positions include SEO Analyst at Arinal Infosystems Pvt Ltd and Search Engine Optimizer at Contempo Technologies Pvt Ltd, focusing on SEO strategies and online marketing trends. Vijikkumar holds a Master's Degree in Computer Applications from P.R. Engineering College and a Bachelor's Degree in Computer Science from Bharath College of Science and Management.