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Ganna Granadzer is a seasoned marketing and research professional with significant experience in brand management and market analysis. Currently serving as a Senior Brand Manager for Durables in Europe, South Africa, Australia, and New Zealand at Amway Europe since June 2015, Ganna also holds roles in performance marketing and market research. Prior roles include Senior Researcher at Q&Q Research, where key responsibilities involved comprehensive project management, client relations, and analytical report development for major clients like L’oreal and Nestle. Ganna's expertise spans both quantitative and qualitative research methodologies, with previous leadership experience at All about Kids Research Agency and MASMI. Educationally, Ganna holds a PhD in Sociology from Taras Shevchenko National University of Kyiv and completed a certification from the Chartered Institute of Marketing in 2018.