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Birgithe Edel is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving as Head of Alternatives Channel Marketing at Amundi since June 2022, Birgithe specializes in product marketing for selected alternative investment funds in international distribution, focusing on the adaptation and transcreation of global marketing formats for German-speaking clients. Prior to this role, Birgithe held the position of Head of Active Asset Management Marketing & Communication at Lyxor Asset Management from October 2019 to May 2022, where responsibilities included providing marketing and communications services and coordinating cross-border marketing and PR efforts. Birgithe’s career began at Commerzbank AG, where from May 1999 to September 2019, roles included Head of Banks Marketing, Corporate Clients, and Equity Markets & Commodities, as well as Marketing/Communication Specialist for structured products, emphasizing the development of B2C and B2B2C marketing materials.